If your company tends to see a slowdown in sales during the summer, it’s crucial that you market efficiently and effectively during the summer months. Below are a few ways you can utilize the summer season to promote your company properly.
1. Get Involved in Events
Spring and summer are prime seasons for family-fun events such as 5ks and fun runs. Spread your company’s name by choosing an event to sponsor. Not only will your name be printed on the free t-shirts, but you will likely be able to man a booth at the event and let people know all about what your business does.
2. Boost Your Social Media Presence
Engage with your existing social media followers and gain some more by having your customers and followers send in photos of their summer fun. Share some photos during the summer, but also save some to post during the cold winter months to bring back great summer memories.
3. Experiment With Discounts and Sales
Take advantage of the summer lull to come up with deals that customers can’t pass by—but make them beneficial to your company as well. For example, create an email list that gives customers 10% off if they decide to sign up. Not only does this grow your contact list, it gives customers incentive to sign up too.
By utilizing the slower summer months to get creative with your marketing, you can set yourself up for a successful winter and potentially increase your summer business as well. For more tips on growing your business, be sure to check out the ZIP Delivery blog.